First monograph on German graphic designer and educator Otl Aicher.
- Long-awaited first monograph on German graphic designer and educator Otl Aicher (1922-1991), a key international figure in postwar design and a pioneer in the field of corporate identity and visual communication systems
- Aicher is renowned for creating visual identities for dozens of major corporations, including Braun, BMW, Lufthansa and ERCO; for his design of the complete graphics programme for the 1972 Munich Olympic Games; and as the inventor of the popular typeface Rotis
- Aicher influenced a generation of future designers in the 1950s and 60s at the Hochschule für Gestaltung (HfG), the school he helped to found in in Ulm, Germany; he also collaborated with British architect Norman Foster and counted numerous corporate CEOs as clients and friends
- The most complete selection of Aicher's work in print: c. 300 illustrations carefully selected from thousands of documents in the Aicher archive and private collections, including previously unseen materials
- Documents extensively 35 Aicher projects and includes essays by former Aicher clients and collaborators
250 colour illustrations
50 black and white illustrations